Google Lively

In July 2008 Google launched Google Lively, a 3D virtual reality service, with much fanfare. Four months, and Internet giant's take on Second Life ran out of fuel. Google announced that it is discontinuing Lively by the end of the year.

The shut down reflected Lively's inability to stand out from the rest of the virtual reality crowd. Lively was Web-based and allowed anyone to set up virtual spaces, such as rooms, that could be embedded onto blogs or Facebook pages.

Google management concluded that it needed to sharpen its focus on its primary business of Internet search and advertising as the company's revenue growth showed signs of a deteriorating economy.

"We've also always accepted that when you take these kinds of risks not every bet is going to pay off. It has been a tough decision, but we want to ensure that we prioritise our resources and focus more on our core search, ads and apps business," Google wrote in a blog post.

According to the blog, the employees working on Lively were reassigned other jobs after the service shut down. The pack of virtual worlds is led by Second Life, where people deploy animated alter egos known as avatars to pursue digital fantasies.

Article Source:- http://infotech.indiatimes.com/quickiearticleshow/4124300.cms