The significance of domain names in Search Engine Optimization (SEO) must not be ignored, nor should it be exaggerated. Relevant, keyword-containing domain names can be helpful in the accomplishment of SEO goals, but are not a replacement for inbound links or search engine friendly web design.
Just as search engines are more likely to return results which have the user's search keyword(s) in their text or titles, they also take each web page's domain name and URL into consideration. This means that such names are among several different SEO elements which contribute to determining the rank/position of each page. It also indicates that content related to the domain name of your site is more likely to rank well.
For example, someone might search on MSN for "250mb Zip disks" they are interested in purchasing. If one website has a related title, good keyword density, and ten relevant inbound links, but another page has all of these positive SEO factors plus an associated domain name (like "zip-disks.com"), it will probably be ranked above the first site. It may even rank ahead of sites with slightly better search optimization.
However, pages can have good domain names but not be competitive with other sites in different SEO categories, causing them to receive poorer rankings. For example, radio.com doesn't have the highest position for "radio" on Yahoo! or Google, and example.com isn't anywhere in the first five pages. On the other hand, shopping.com does have the top position for "shopping" on three of the top four engines.
Basically, it's good to obtain an SEO oriented domain name which is both relevant to the website's subject and contains keywords that people search for, but it isn't everything. Many websites have become quite successful with domain names that don't directly relate to their topic (or match relevant search keywords), such as Amazon, Dogpile, and eBay.
Article Source: http://www.articledashboard.com/Article/Domain-Names-and-SEO/664677
Just as search engines are more likely to return results which have the user's search keyword(s) in their text or titles, they also take each web page's domain name and URL into consideration. This means that such names are among several different SEO elements which contribute to determining the rank/position of each page. It also indicates that content related to the domain name of your site is more likely to rank well.
For example, someone might search on MSN for "250mb Zip disks" they are interested in purchasing. If one website has a related title, good keyword density, and ten relevant inbound links, but another page has all of these positive SEO factors plus an associated domain name (like "zip-disks.com"), it will probably be ranked above the first site. It may even rank ahead of sites with slightly better search optimization.
However, pages can have good domain names but not be competitive with other sites in different SEO categories, causing them to receive poorer rankings. For example, radio.com doesn't have the highest position for "radio" on Yahoo! or Google, and example.com isn't anywhere in the first five pages. On the other hand, shopping.com does have the top position for "shopping" on three of the top four engines.
Basically, it's good to obtain an SEO oriented domain name which is both relevant to the website's subject and contains keywords that people search for, but it isn't everything. Many websites have become quite successful with domain names that don't directly relate to their topic (or match relevant search keywords), such as Amazon, Dogpile, and eBay.
Article Source: http://www.articledashboard.com/Article/Domain-Names-and-SEO/664677
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